With the upcoming holidays you’re most likely thinking more about food and family gatherings than putting your home on the market.
Most sellers will wait for the frenzy of the spring selling season, but sometimes you don’t have a choice of when you need to move or put your home on the market.
It might seem counterintuitive, but there are a few good reasons why selling your home over the holidays can actually be advantageous. So don’t feel like you have to dread the so-called “dead” time during the holidays.
You can make the most of selling over the holiday season and turn it into a positive and strategic experience by using the unique circumstances of this time of year.
Advantages to Selling Now
More serious buyers who want to find a home soon. These buyers want to buy a home and are not going to take a month off from their search during the holidays. People who are relocating for work, for example, will need to continue looking at properties and might want to get a home before the craziness of the spring. These buyers are ready to buy, and it could mean a quick and easy sale for you.
Less competition and less homes on the market. Many sellers take their homes off the market or delay listing their property all together until the spring. So inventory is definitely lower this time of year. However, your home is going to stand out in real estate listings and get the attention it deserves, especially if it’s a must-see home or hot location.
More cozy and cheerful in the winter. If you celebrate Christmas, your home can look its best during the holidays and why not take advantage of that. The beautiful tree, holidays lights and crackling fire in the fireplace make buyers want to stay a while. Buyers get a true sense of a neighborhood and home over the holidays. Who doesn’t want to picture their own traditions in a new home?
Tips to Avoid “Bah Humbug”
Be flexible with showing your home. Buyers are busy this time of year so be more accommodating.
Don’t overdue the decorations. Keep the clutter of décor to a minimum so that buyers can imagine your home at other times of the year too.
Price your home to sell. Now isn’t the time to overprice your home and risk the chance that it will sit. There are fewer buyers and less activity out there, so you want to tap into that market not scare it away!
Target buyers on a deadline. Your agent will seek out buyers who are relocating, or ones who are purchasing for an end-of-the year tax reason. There is a market of buyers who tend to move or look for homes during this time.
Take awesome photos and a video tour of your home. Buyers may not venture outside as much to view homes and may create their must-see list after looking online. So make sure you give a good impression of your home through photos or a video tour.
Let me know if you have any questions about selling your home in the upcoming months. I can help you during this time and make the holidays cheerful and bright even with a home on the market. Or, I might have a buyer who is waiting for the perfect house during this low inventory time who can buy yours without you even having to prep your home or have hoards of people coming through!
I'm Anna and I love helping buyers and sellers in and around Ashburn. Let me know if I can answer any questions you may have about the process!
43777 Central Station Drive, Suite 390
Ashburn, VA 20147
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